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By Sullivan

ВЂњI've been promoting a similar uncomplicated product to an identical consumers for over 10 years. I watched your video and it became my pondering upside down!...And bet what?? i used to be my company's most sensible revenues Performer!” --Linda Jamison, nationwide Account supervisor, Time Warner e-book team Brian Sullivan is an award-winning salesclerk and essentially the most fashionable and sought-after revenues and management running shoes. His high-energy, no-nonsense, interactive seminars at the specific promoting formulation became one of many most popular education classes in revenues. dependent round the thought so that you can “Say less...while promoting more,” Sullivan teaches salespeople tips to execute the suitable promoting formulation in precisely 20 days. they will additionally the best way to: --Lead their corporation in revenues --Be silly to make silly giant cash --Create a posture that pulls buyers --Evaluate revenues functionality after each name

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And while he was fishing, he would sit on the dock and eat strawberries and cream. But he found that fish did not like strawberries and cream, fish preferred worms. So while he was hanging out on that dock, he did not think about what he liked, but instead, thought about what fish liked. ” Selling Is Fishing What is the message that Dale Carnegie is trying to tell us? It seems simple. When you are selling, it is essential that you bait your sales hook not with things that you like, but instead with what the customer likes.

Don’t sweat it. You don’t have to remember every type of question listed. In a later chapter, I plan to show you a specific questioning order that will be easy to remember! So why did I even mention them? I mentioned them because I am trying to lay a foundation of questioning skills that will be helpful later in the PRECISE Actions. My objective is to get you to identify different questioning techniques in hope that you will use more questions than statements in your everyday communications. Who cares what order or what situation you use them?

The only way I will be able to sit back and enjoy that glass of wine while I wait is to know the waiter understands exactly what I want and has every aim of getting it right. If what I want does not find its way onto that sheet of paper, the chances of that waiter delivering perfection are lessened. So if you don’t want to “stress out” your customers, and if you want to deliver PRECISE perfection, all it takes is an investment in the notepad of your choice and a reliable pen. Wrap-Up While the basic principles of listening and taking notes as discussed in this chapter seem like common sense, these are two skills that do not come naturally for many of us.

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